Cookie Policy
Last updated: December 10, 2025
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website or use an application. They help us provide you with a better experience by remembering your preferences, analyzing how you use our platform, and enabling certain features.
2. How We Use Cookies
Lush uses cookies and similar technologies for the following purposes:
2.1 Essential Cookies
These cookies are necessary for the Platform to function properly. They enable core features like authentication, security, and accessibility. You cannot opt out of essential cookies.
- Session management and authentication
- Security features and fraud prevention
- Load balancing and performance optimization
- Basic functionality and navigation
2.2 Analytics Cookies
We use analytics cookies to understand how users interact with our Platform. This helps us improve our services and user experience.
- Page views and navigation patterns
- Feature usage and engagement metrics
- Error tracking and debugging
- Performance monitoring
2.3 Functional Cookies
These cookies remember your preferences and settings to provide a personalized experience.
- Language and region preferences
- Display settings and themes
- Notification preferences
- Previous interactions and history
2.4 Advertising Cookies
For users on our Plus (ad-supported) tier, we may use advertising cookies to serve relevant advertisements.
- Ad targeting and personalization
- Frequency capping
- Measuring ad effectiveness
- Third-party ad network integration
3. Third-Party Cookies
Some cookies on our Platform are set by third-party services we use:
| Provider | Purpose | Type |
|---|---|---|
| Google Analytics | Usage analytics and reporting | Analytics |
| Firebase | Authentication and performance | Essential |
| Google AdMob | Advertising (Plus tier) | Advertising |
| RevenueCat | Subscription management | Essential |
4. Managing Cookies
You have control over how cookies are used on your device:
Browser Settings
Most web browsers allow you to manage cookies through their settings. You can:
- View and delete existing cookies
- Block all cookies or specific types
- Set preferences for different websites
- Receive notifications when cookies are set
Mobile Device Settings
On mobile devices, you can manage tracking preferences through:
- iOS: Settings → Privacy → Tracking
- Android: Settings → Privacy → Ads
Opt-Out Links
You can opt out of specific third-party cookies:
- Google Analytics: Google Analytics Opt-Out
- Network Advertising Initiative: NAI Opt-Out
- Digital Advertising Alliance: DAA Opt-Out
5. Cookie Retention
Cookies have different retention periods:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain for a set period (typically 1-12 months)
- First-party cookies: Set by Lush, retained as specified
- Third-party cookies: Subject to third-party retention policies
6. Impact of Disabling Cookies
If you choose to disable certain cookies, some features of the Platform may not work correctly:
- You may need to log in each time you visit
- Preferences may not be saved
- Some features may be unavailable or limited
- Ad-supported features may not work properly
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of significant changes by posting a notice on our Platform.
8. Contact Us
If you have questions about our use of cookies, please contact us:
Lush Privacy Team
Email: privacy@lush.app
Address: 123 Innovation Way, San Francisco, CA 94107