Privacy Policy

Last updated: December 10, 2025

1. Introduction

Welcome to Lush ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Platform").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Platform.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you register on the Platform, express an interest in obtaining information about us or our products and services, or otherwise contact us.

  • Name, email address, and phone number
  • Date of birth and gender
  • Profile photos and verification selfies
  • Location data (with your permission)
  • Dating preferences and interests
  • Messages and communications with other users
  • Payment information (processed securely by third-party providers)

2.2 Information Automatically Collected

When you access the Platform, we automatically collect certain information about your device and your use of the Platform:

  • Device type, operating system, and browser type
  • IP address and general location
  • App usage patterns and interaction data
  • Crash reports and performance data

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • To provide, operate, and maintain the Platform
  • To match you with other users based on your preferences
  • To verify your identity and prevent fraud
  • To process payments and subscriptions
  • To send you important notifications and updates
  • To respond to your inquiries and provide customer support
  • To analyze usage patterns and improve our services
  • To enforce our terms and policies

4. AI and Photo Verification

We use Google Cloud Vision and other AI technologies to verify profile photos and maintain platform safety. This includes:

  • Analyzing facial features to verify your identity
  • Detecting inappropriate or explicit content
  • Identifying fake or manipulated photos
  • Comparing verification selfies with profile photos

Photo analysis data is processed in accordance with Google Cloud's privacy policies and is not used for any purpose other than verification and safety.

5. Sharing Your Information

We may share your information in the following situations:

  • With Other Users: Your profile information is visible to other users on the Platform
  • With Service Providers: We share data with third-party vendors who provide services on our behalf
  • For Legal Reasons: We may disclose information if required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We never sell your personal information to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no electronic transmission or storage system is 100% secure, and we cannot guarantee absolute security.

Security measures include encryption of data in transit and at rest, regular security audits, and access controls for our team members.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Right to access your personal data
  • Right to correct inaccurate data
  • Right to request deletion of your data
  • Right to data portability
  • Right to opt out of marketing communications
  • Right to withdraw consent

To exercise these rights, please contact us at privacy@lush.app.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We may retain certain information for longer periods for legal, safety, and business purposes.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

9. Children's Privacy

Lush is not intended for users under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate safeguards to ensure your information remains protected.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us:

Lush Privacy Team

Email: privacy@lush.app

Address: 123 Innovation Way, San Francisco, CA 94107