Privacy Policy

1. Introduction

Welcome to Lush ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Platform").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Platform.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you register on the Platform, express an interest in obtaining information about us or our products and services, or otherwise contact us.

• Name, email address, and phone number
• Date of birth and gender
• Profile photos and verification selfies
• Location data (with your permission) — used for matching nearby users, and may also be shared with advertising partners for ad personalization, analytics, and attribution purposes
• Dating preferences and interests
• Messages and communications with other users
• Payment information (processed securely by third-party providers)

2.2 Information Automatically Collected

When you access the Platform, we automatically collect certain information about your device and your use of the Platform:

• Device type, operating system, and browser type
• IP address and general location
• Google Advertising ID (GAID) and similar device identifiers
• App usage patterns and interaction data
• Crash reports and performance data
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide, operate, and maintain the Platform
• To match you with other users based on your preferences
• To verify your identity and prevent fraud
• To process payments and subscriptions
• To send you important notifications and updates
• To respond to your inquiries and provide customer support
• To analyze usage patterns and improve our services
• To enforce our terms and policies

4. AI and Photo Verification

We use Google Cloud Vision and other AI technologies to verify profile photos and maintain platform safety. This includes:

• Analyzing facial features to verify your identity
• Detecting inappropriate or explicit content
• Identifying fake or manipulated photos
• Comparing verification selfies with profile photos

Photo analysis data is processed in accordance with Google Cloud's privacy policies and is not used for any purpose other than verification and safety.

5. Sharing Your Information

We may share your information in the following situations:

• With Other Users: Your profile information is visible to other users on the Platform
• With Service Providers: We share data with third-party vendors who provide services on our behalf
• For Legal Reasons: We may disclose information if required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We never sell your personal information to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no electronic transmission or storage system is 100% secure, and we cannot guarantee absolute security.

Security measures include encryption of data in transit and at rest, regular security audits, and access controls for our team members.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Right to access your personal data
• Right to correct inaccurate data
• Right to request deletion of your data
• Right to data portability
• Right to opt out of marketing communications
• Right to withdraw consent

To exercise these rights, please contact us at hello@lush-app.com.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We may retain certain information for longer periods for legal, safety, and business purposes.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

9. Children's Privacy

Lush is not intended for users under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

10. Advertising

10.1 What Data Our Ad Partners Collect

We use Google AdMob to display ads within our app. Google AdMob and its advertising partners may automatically collect the following information from your device:

• Google Advertising ID (GAID) or equivalent device identifiers
• IP address and approximate location (derived from IP)
• Device type, model, operating system, and screen size
• Ad interaction data (impressions, clicks, conversions)
• App usage and interaction data
• Cookies and similar tracking technologies

Important: We do not share your personal profile information (such as your name, photos, bio, dating preferences, or messages) with any advertising network. Ad networks only receive technical device data listed above.

10.2 How Ad Data Is Used

The data collected by our ad partners is used to:

• Serve relevant, interest-based (personalized) advertisements
• Measure ad performance and effectiveness
• Perform ad frequency capping (limiting how often you see the same ad)
• Detect and prevent ad fraud
• Improve ad relevance over time

10.3 Your Ad Privacy Choices

You can control personalized advertising in several ways:

• In-App: Go to Settings > Ad Privacy Settings to manage your ad consent preferences
• Android: Go to Settings > Google > Ads > "Delete advertising ID" or "Opt out of Ads Personalization"
• Reset Ad ID: You can reset your Google Advertising ID at any time in your device settings
• Consent Prompt: For users in the EU/EEA/UK, we display a consent prompt (Google UMP) before showing personalized ads. You can change your choice at any time in Settings.

Note: Opting out of personalized ads does not reduce the number of ads you see — it only means the ads shown may be less relevant to your interests.

10.4 Third-Party Cookies and Ad Serving

Third-party ad networks, including Google AdMob, may place and read cookies on your device, or use web beacons, IP addresses, and device identifiers to collect information as a result of ad serving within our app. This data collection is governed by the respective ad networks' privacy policies and is used for serving, measuring, and improving advertisements.

10.5 Google's Use of Data

11. Cookies and Tracking Technologies

Our app and our advertising partners may use cookies, web beacons, pixel tags, and similar tracking technologies to collect and store information. These technologies are used to:

• Remember your preferences and settings
• Authenticate users and prevent fraud
• Analyze app usage and performance
• Deliver and measure advertising

You can manage cookie preferences through your device or browser settings. Disabling cookies may affect some functionality of the Platform.

12. GDPR & CCPA Compliance

For users in the European Economic Area (EEA), UK, and Switzerland (GDPR): We process your personal data based on legitimate interest, contractual necessity, and your consent. You have the right to access, rectify, erase, restrict processing, data portability, and object to processing. We obtain explicit consent before serving personalized advertisements through Google's User Messaging Platform (UMP).

For users in California (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at hello@lush-app.com.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate safeguards to ensure your information remains protected.

14. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us: